Dutton running out of time to shift political momentum

Dutton running out of time to shift political momentum

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Dutton running out of time to shift political momentum


Momentum is a cherished commodity in election campaigns.

It is hard earned and difficult to reverse.

And as we move into the second half of this campaign, the momentum is with Labor.

It isn’t huge. But, having spent the campaign so far swapping from one caravan to the other, I can say that it is tangible.

Peter Dutton’s Coalition is looking and acting like it is behind.

And Anthony Albanese’s Labor is summoning all the human restraint it can muster to suppress any hint of electoral confidence.

That can change.

But time is short and the last two weeks of this campaign will make the task of landing key electoral messages enormously challenging.

It is a fortnight interrupted by Easter, school holidays, Anzac Day and a variety of big sporting events that all provide compelling reasons for voters to tune out and concentrate on enjoying their real lives.

It isn’t good for either leader, but particularly so for Peter Dutton.

He knows he needs to lift his game and somehow find a way of landing his messages in that frustratingly distracted landscape.

If he doesn’t, Albanese might just be able to cruise back into the Lodge.



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