MichAuto Strategic Identity Refresh – Franco

To determine the role MichAuto was currently playing in the industry, and more importantly the role it should play in the future, our team conducted a thorough audit and research process including member surveys, group visioning sessions and nine one-on-one interviews with key industry leaders. This research was instrumental in revealing MichAuto’s key differentiators, the current perspective of MichAuto in the industry and the role key stakeholders need MichAuto to be playing as the industry faces a historical transition.​

Following our data collection and research, our team defined talent, advocacy, industry transition and economic development as MichAuto’s key brand focus areas and determined they should be the foundation for the brand moving forward. We used these focus areas to develop a new visual identity for MichAuto that reflects the vibrant automotive ecosystem and continual evolution of technology within the industry. ​